The State of Influencer Marketing in Sports Entertainment

According to the survey results, 45% of teams increased their influencer marketing budget in 2018, and 65% said influencer marketing is a necessity for the success of their brand. These statistics support the prediction that influencer marketing is on the rise, and is not merely a passing fad but a concrete and essential part of any sports team’s marketing budget. Other shocking findings are that 55% of teams are not aware of FTC regulations, and 45% are not taking the steps necessary to be comp
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